First of all you make sure your customers feel confident with your business from their very first impression, and an outdated web design can not compete with this and that can down your business immediately.
A good design isn’t just about the colors and pictures, though. Everything from site designing to content placement can have an impact on how the website is approach the customer properly. Start with the layout of your site, and then move on to the elements that will give your customers a reason to stay and do business with you.
If you already have a website then you need to refresh your website in timely manner to show the google and upcoming/existing vistors about the recent changes of your services. This can be implemented by putting the proper content.
Developing Content for your WebSite
In realtime you have only got a few seconds to give your site visitors a reason to spend a few more seconds with you. Your web page content is mainly important apart from the images and design.